October 29, 2020
The popularity and growth of the artisan industry has increased tremendously in recent years. Just look at the very popular Etsy, an American e-commerce website that provides a platform for talented artisans to showcase and sell their goods. Even Amazon has launched their own “Handmade at Amazon” to offer original, artisan-design products – including jewelry, stationery and wedding decorations – to compete with Etsy.
Particularly drawn to artisan goods are millennials. Because of their pulls to authenticity, creativity and support for local goods, millennials flock to artisan websites that focus on sustainable, authentic and handmade goods.
“As one expert explains, ‘slow artisanal crafts, like cross stitch or cheese making or micro brewing, [are] a counterpoint to fast technology.’ Immersed in technology for most of their lives, Millennials appreciate artisan goods because they encourage people to slow down and savor impeccably made craftsmanship. Millennials also like to express their individuality by buying one-of-a-kind items, plus artisan goods are often local goods made by small businesses. Whether artisan or handcrafted breads, cheese or beer, Millennials want to know where their food is coming from.” (rangeme.com)
There are many reasons why people love handcrafted items. Let’s take a look at some of them.
At Khutsala™ Artisans our goal is to provide people with beautiful designs that are not only unique and authentically African but are also excellent in quality. The initiative was created with the express purpose of generating funds that care for orphans and vulnerable children. In this process, we have been able to provide fair wage employment to many local Swazis. These valuable employment opportunities have helped them to provide for their families and improve their quality of life. When you purchase our goods, you have a direct impact on the lives and livelihoods of so many in desperate need of HOPE and help.
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